ASDAN 模拟商战是以专业的模拟商战IT系统为基础,完全仿真还原市场和公司运营的真实环境与决策过程,包含运营决策、商业企划、商业对决、拍卖交易四大部分,赢取更多净资产的公司成为冠军。
代表英华参加ASDAN 模拟商赛的学生
(照片从左到右顺序)
G2 Iris 张盈
G2 Jason 雷冠聪
G2 Henry 许志杰
G1 Sheela 鲜甜
G1 Wendy 王晨
AS Juliana 曾品榛
G2 Tommy 曹健翔
交易拍卖
在各商业代表入场和开幕式之后,我们开始了商赛的第一个环节:交易拍卖环节。建成房屋即可获得奖金,而领先的队伍更是能赢得高额奖金,帮助其队伍在商战早期获得经济优势。商业代表们将通过政府竞拍,公司交易,获取足够的资源(机器、材料)来获得胜利。
在拍卖环节,我们进行了积极地讨论,进行交易。参赛的同学热情满满。
运营决策
运营决策的环节是至关重要的,商赛一共有5轮运营决策的讨论环节。在这个环节,我们的商赛代表们需要关注自己公司的运营模式以及成本,同时也要预测和关注竞争对手的动态。结合情况分析整个市场从而调整属于自己的商业战略。为自己的公司及时调整模式,获得最后的成功。
英华的学生代表在认真讨论运营决策,同时制作我们的代表海报。
商业企划与对决
在对决演讲中,我们需要借助各种展示工具来辅助我们阐述清楚自己公式的商业逻辑,商业目的,运营模式等。如何在演讲展示中来获得投资者的青睐,就看我们的TEAM WORK 和 展示能力了。
让我们来看看英华学生们的海报呈现吧。
Company 36 LUMOUS
珠海英华剑桥国际学校
Business Excellence Award
Prototype Award
Tommy: I learnt a lot this time and I made a big mistake in operation section. I calculated the salary for workers and engineers wrongly at the first round and it caused we were not able to employ any labour next round. I regretted that why I did not take it seriously. I hope I will not play around next time. Yesterday is a story, tomorrow is a mystery and today is a gift so we call it present. Learn from yesterday, study hard today and prepare for the next simulation.
Juliana: The whole procedure mainly contains auction, operation, presentation and social contact. In action, we was tricked by other teams. In presentation, it was quite good, and my teammates draw an amazing poster which helps us to get a medal. During the operation, I made a big mistake, I did the wrong calculation, which caused our company run out of money. I learned a lot from this, especially recognizing the importance of be careful.
Iris: I would like to talk about the auction for the business simulation challenge. The main purpose of the auction is to build house and win bonuses. However, we did not build a house this time. The main reason is that the raw materials for building a house need three wood, two bricks and one metal. In the first round, we got a brick machine. Although we produced six bricks, but we sold four bricks at a low price, so in the end we didn't have enough money to buy other materials. So we couldn't build a house. After this competition, I think the internal communication with teammates and having suitable pricing strategy are very important.
Jason: This time we had well prepared, we finished our roadshow preparation very fast, so we saved a lot of time and got a good grade in this part. But in the auction round we spent too much time to trade with others, so we did not pay enough attention to the money we had. Finally, we didn't get a good prize. In the operation part, we made a careless mistake so that we couldn’t have enough money to keep our company in operation. All in all, we should not feel disappointed from this time. And learning from mistakes is also important.
Henry: I think simulation business can give you a better stage to show yourself. Also it can improve your study skills.
Sheela: I am honoured to share with you about my experience in the ASDAN business competition. During these two days, my main task was to design posters and products. In the process, I learned to work together in a team, bonding with others in the team. Although I am a little bit disappointed with the final result of the competition, I will continue to work hard.
Wendy: I am very honoured to share with you about my experience of the competition in the flag raising ceremony. To me, the first impression of the competition was tired, so tired. But I also learned a lot in this 'commercial game', knowing that teamwork is very important and my presentation skills improve a lot. I make lots of friends as well. I highly recommend that students should try this competition next time!